If you’ve ever noticed the physical structure of some of your favorite big-name retail stores, you’d probably find that each outlet looks similar, regardless of location.
This is no error. It results from plenty of research on customer psychology and buying habits. And yes, their success proves that there is a precise way to design a retail space for maximum impact, whether it is to incite the customer to spend more time in the space or a means of systematically ushering them to select sections in the store.
If you’re carrying out a commercial retail construction project, here are some considerations for designing the space for maximum impact:
Consider the floor plan
When creating your floor plan, keep in mind the unique experience your customers want to go through from the minute they come in through the entrance.
This involves strategically funneling traffic so that the customers see as much of your store as possible and instinctively ushed to the payment stations. Additionally, the space should be barrier-free to keep customers from bumping into one another.
Consider the lighting
The proper lighting can make your space, as well as inventory, aesthetically pleasing to customers. LED lighting solutions serve the dual purpose of aesthetics and energy efficiency, so you should always choose them.
Use overhead ambient lighting to set the right mood for showcasing your inventory, while accent lighting is excellent for feature displays and signs. Furthermore, ensure that the lighting range is consistent and one light fixture doesn’t stick out like a sore thumb among others.
Color and texture selection
The choice of textures and colors significantly impacts the perceived atmosphere and size of your retail space. For instance, lighter colors like neutrals, pastels, and whites create the illusion of space. They also reflect more light.
On the other hand, dark colors incite feelings of being confined. Try to achieve a balance of both to get a visually appealing environment. You can also experiment with various textures to give dimension and depth to the retail space.
Signage and wayfinding
Every retail space needs navigational signals in the form of signs, wall and floor graphics, or interactive self-help displays.
Without these signs, your customers will always have to ask where the items are situated, which is a rather bad customer experience for your store.
These displays help usher your customers exactly where you want and serve as a handy map to help them find their way around the space.
Creating a sensory experience
There is an often-ignored psychological aspect to designing retail spaces, which, if efficiently employed, can be the difference between a successful retail store and an unsuccessful one.
You can enhance the mood with the right background music, scents, and other sensory elements to enhance the shopping experience.
Let the reliable Midland TX construction company handle all aspects of your retail store construction
Retail outlets must be constructed in a certain way to maximize their impact for commercial benefit, and the right commercial contractor can help you achieve your goals.
Luxury Commercial Contractors understands that your business is your livelihood and is committed to the highest quality construction. With over 40 years of experience, you can rely on our team to handle all aspects of your retail space construction. Call us today.